About | Who is New Leaf?
Sean Hicks has been in the retail service and service contract business for over 27 years. In 1986, Sean began his career with Sears by managing various service operations in the Southeast. He learned how to operate call centers, run field service operations, and sell service contracts. Sean eventually took his talents to Montgomery Wards, where he held several positions within the company, and ultimately led the company's field service operations with over 135 locations across the United States. A couple years later, Warrantech came calling and Sean headed to Texas to help grow the business of one of the leading third party service contract administrators in the US. At Warrantech, Sean and his team grew the business dramatically by winning clients such as HHGregg, Nationwide Marketing Group, BrandSource, and many more. In 2011, Sean and Rick Gavino started New Leaf to bring a "whole new approach" to the service contract industry. The future's looking bright.

Rick has been a senior executive with many retailers throughout his career. In 1984, Rick joined Tops Appliance City, which was the first of the "big box" retailers. As the CFO of Tops, Rick led the company through an LBO and eventually took the company public to raise over $200M for the company shareholders. Rick pioneered the industry by pushing for insured service contract programs and became one of the founding clients of Warrantech Corporation. He took his financial skills to the auto industry and joined Planet Honda, one of the top Honda dealers in the northeast. After a successful run as the CFO, Rick was recruited to be the Executive Vice President and CFO of Warrantech Corporation. At Warrantech, he oversaw all aspects of the company's financial operations and took the company through a successful go-private transaction that ultimately sold the company to AmTrust Financial. In 2011, Rick and Sean Hicks launched New Leaf Service Contracts to bring "a whole new approach" to the service contract industry.

Everyday, the service contract industry is becoming less and less diversified. Major service contract players have consolidated and are allowing insurance companies to dominate their business. Not us. We know that the customer is what drives business and we're tired of watching customers jump through hoops to get the service they deserve.

That's why we founded New Leaf, located in Irving, Texas. With over 50 years of combined experience in the service contract industry, we decided it was time to turn over a New Leaf. We focus on being a customer-centric operation by creating an environment where customers actually get what they believe they paid for.

Join us as we revolutionize the marketplace by introducing new and innovative service plan solutions that support the ever-changing business environment and put customers first.


We know how important financial security is in the service contract business and that's why New Leaf only partners with the best of the best in the insurance industry. Today New Leaf can write business with multiple carriers all rated A- (Excellent) by A.M. Best. Our partners include Fortegra, a Tiptree Financial Inc. company (NASDAQ:TIPT) that is A- rated and growing their service contract base rapidly. Customers always deserve the best. So New Leaf has partnered with over 10,000 manufacturer authorized service centers nationwide to make sure customers receive convenient, reliable service for their purchases. Each service center is licensed, insured, and most importantly, dedicated to taking care of our customer's needs.